Monday, November 1, 2010

Countdown begins

It's November the first. The day after Hallowe'en. But according to a couple of retail home pages, it may as well be Christmas.

On the Amazon home page there are doves, Christmas bells, holly and french horns being employed to convey the festive season and all of its shopping pleasures and pressures. If I go to the American site, I can even click on the holiday toy list.

And over on ebay they're kind enough to tell me it's "54 DAYS". They don't even say it's 54 days to Christmas; just "54 DAYS" with a huge bright red ribbon beside the words.

Come to think of it, it may as well be the Christmas shopping season but neither site actually usually the word "Christmas". Amazon conveys it through images and ebay does it with a countdown, but neither uses the word itself.

So, if I understand this correctly, they'll use the holiday to hawk items and even pressure shoppers with the Dec 25 deadline, but they won't use the word in case they offend people of other faiths. It is the season that retailers love, but for these two mega-sites it's a seasonal love that dare not speak its name.

In other words: "Ho-ho-ho, Merry Shopping!"

1 comment:

  1. yet another ebay annoyance, thank goodness for firefox with addblock plus & element hiding helper I can just highlight ebay annoyances and block them

    ReplyDelete